Presentation Day

The first presentation I attended was about UAE and Dubai which was conducted by Sheldon Miller. Sheldon collected data from visiting these countries and experiencing their life styles first hand. He tested this information with hours of research and numerous contacts who have lived in the Middle East for the past decade. This presentation was about UAE’s life style and how was similar to the United States life style. The Information that I found useful was how modernize these cities where and how much they enjoyed Americans. With the media only covering the horrible events in the Middle East, they have left a bad image in the American mind. The Second presentation that I attended was about children and disabilities which was conducted by Paige Atterholt. This presentation was about the struggles an individual endure while attending school, and the obstacles that he has to overcome. Paige conducted her research by observing her student, and taking notes. She compared her student’s progress at his first and the school the individual is attending currently. She noted that he has increased little throughout his time at the new school. Recently the mother pulled her child from the program and placed him into the old school. This presentation Paige marketed the benefits of her schools program, and the advances they have made in helping children with disabilities.  

Super Bowl 50 AD's

My favorite commercial from Super Bowl 50 was the Audi R8 big game commercial. This powerful ad told the story of old man and his younger astronaut self. The beginning of the ad showed the shell of a once accomplished astronaut and his past achievements. As the man entered the Audi, it immediately took him back to the time he was an astronaut.  This commercial was effective, because it brought an emotional side to the story it was telling, and developed an image of what the experience should feel like when driving that car. The least effective commercial in Super Bowl was the Kickstart “Puppy Monkey Baby” commercial. This commercial from the start was confusing and was completely random. I felt they were trying way to hard to be funny and just blew up in their Mountain Dew's face. This commercial was probably the worst commercial in the Super Bowl history.              

https://youtu.be/u-7l3f43sbY

Marketing is a strategic communication method aimed towards the massive amounts of consumers. Every year the Doritos holds a competition for anyone to make commercial for the Superbowl. These commercials are always in the five most enjoyed commercial, which are voted on by the masses. After viewing the three finalist commercials, I voted for “Ultrasound” and “Swipe for Doritos”.  Both of these commercials brought humor into their plot scene, which is why is I was attracted to these commercials originally. The more I watched these commercials the more I enjoyed them. The commercial that I enjoyed the though was “Swipe for Doritos”. Though I found this commercial equally as humorous as “Ultrasound”, this commercial brought in everyday aspect that the others didn’t provide. Bringing in the concept of Tinder into their commercial was creativity in that it allowed everyone to relate to the commercial. This commercial was made great when Betty White came in as a special guest. The Betty White factor can make any commercial that much stronger, and can make a wide range targeting age.