Marketing is a strategic
communication method aimed towards the massive amounts of consumers. Every year
the Doritos holds a competition for anyone to make commercial for the
Superbowl. These commercials are always in the five most enjoyed commercial,
which are voted on by the masses. After viewing the three finalist commercials,
I voted for “Ultrasound” and “Swipe for Doritos”. Both of these commercials brought humor into
their plot scene, which is why is I was attracted to these commercials originally.
The more I watched these commercials the more I enjoyed them. The commercial that
I enjoyed the though was “Swipe for Doritos”. Though I found this commercial equally
as humorous as “Ultrasound”, this commercial brought in everyday aspect that
the others didn’t provide. Bringing in the concept of Tinder into their commercial
was creativity in that it allowed everyone to relate to the commercial. This commercial
was made great when Betty White came in as a special guest. The Betty White
factor can make any commercial that much stronger, and can make a wide range
targeting age.
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